It takes a village to raise a business...

Betsy Westcott's Village

I may look like a one woman show but actually there are a swag of people who have helped shape and fuel my business. Let me take a minute to celebrate them!

This list is far from exhaustive, but every one of these people has made a real difference. Have a read, check them out, give them a follow and support them back if you can. Every time you buy from a small business, someone somewhere does a little happy dance.

Be the reason someone dances today.

Jessica Ridley | BTW Media | @btw__media

Jess is my media trainer and, in my opinion, the best in the business. She walked me through the different types of media interviews, taught me how to take control of an interview and how to land my key messages. If you're looking to brush up on your communication skills or need to know how to tackle the media, Jess is the go-to gal.

Angela Simson | The Gratitude Project | @gratitude_project

Angela is the Queen of personal brand building and messaging on social media. I'm a work in progress on this front, but I have the best teacher at my fingertips. Give her a follow on Instagram and be awed by her magic.

Kate Dent | Lefti | @lefti.co

I recently arrived at the realisation that I can't operate my business alone. If I wanted to grow, I needed help. Enter Kate, who came highly recommended by two powerhouses I adore and trust. One month in and I'm already exhaling at the load that's been taken off my shoulders.

Tasha Van Biene | Spindrift Stories | @spindriftstories

Tash has been taking my branding (and family) photos from the get go. I always feel a bit awkward in front of the camera, but Tash gets me out of my head and enjoying the process in an instant. She's such a talent. If you're in Sydney and keen on some family photos, check out Tash.

Ffion Petrie-Jones | Website Creator | @ffionpetriejones

Ffion helped me consolidate my previously separate brands into one coherent site: betsywestcott.com. She was a dream to work with, not only for her design and UX guidance, but because she handled my sporadic pace with grace. The beauty of working with other mamas in biz is that they just get it. I can't recommend her more highly.

Caitlin Judd | Author, Entrepreneur and Coach | @itscaitlinjudd

I met Cait at media training and decided she needed to be my mate. Mission accomplished. Running your own business can be lonely, so every Monday we meet for a 30 minute "stand up" to share what's on for the week, keep each other accountable and solve problems together. Best 30 mins of the week. If you haven't taken Cait's Good Girl Archetype Quiz, check it out. It's a taster of her brilliant book on the topic: Good Girl, Goodbye.

Stacey Packer | Holistic Business Strategist | @stacey_packer_consulting

Until about three years ago I was treating my business like a cute side hustle. When I returned from having my second baby, I knew I wanted to lean in and see what it could really be. Stacey helped me find the vision and the frameworks, and finally start taking myself seriously.

Luke Cook | Cuppa | lukecook.com.au | @cuppa.tv

Cookie has championed my work from the beginning. He's helped platform my thought leadership and connected me with brands putting financial wellbeing at the forefront of business. Forever grateful to this legendary human. You can tap his magic by joining the Cuppa community, where moments of inspiration are turned into social movements. Check it out.

Cass Davenport | Naturopath and Nutritionist | @cassiedavenport_in

Cass reached out to me in 2023 after I had suffered my third miscarriage, offering support to nourish my system for conception. She was so thorough, explained things in a way my non-medical brain could understand, and was generous with her wisdom. She's also supported me through my postpartum journey to replenish and recover. She's a gem.

Hollie Azzopardi | Intuitive, Astrologer, Author and Hype Woman | @hollie_azzopardi

Yes, I'm a numbers gal, and I love my spirituality too. My annual reading with Hollie has helped me connect with my own intuition, grounded my decision making and given me extraordinary insights. She's also the ultimate hype girl: a client of mine for 5+ years who shouts about my business from the rooftops. I swear 1 in 5 of my clients come from Hollie. Thanks, beautiful.

Jordanna Levin | Astrologer and Author | @jordannalevin

If you're astro-curious, check out Jordanna's Lunar Lover podcast. Every birthday I have a reading with Jordanna to understand the transits I'm navigating in the year ahead. It's my favourite birthday treat, and the insights have been wildly (and I mean wildly) on point. The most useful by far was my natal chart reading. It helped me understand so much of myself.

Liz Lassig | Advanced Human Design Specialist | @liz.lassig

Liz has said goodbye to social media, but you can find her magic at kinkoma.com.au. The depth she takes you to in her Human Design readings, and the detailed reports she prepares, are extraordinary. She also offers business and love partnership compatibility readings, which are fascinating. Another fabulous hype girl, always connecting me with new clients. Thanks, my love.

Tori Clapham | Peaches Pilates | @peachespilates

Ok, ok, Tori is one of my besties, but she fuels my business on two fronts. First, with fiery workouts on the Peaches Pilates app when I need a quick, movement fuelled pick me up. You can download it here. Second, by cheering me on with abandon and always pushing me to think bigger and bolder in business. Thanks, gal.

So there you have it: my business village. If you need any of these brilliant humans in your world, go show them some love.

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